Since 1998

Dear hotel owner or member of the meetings & incentives hotel team or dear concierge,

I would like to guide for the guests of your hotel. In French, German, English or in Dutch.
And/or I am happy to be your storyteller in order for your hotel to become even more attractive as a whole.

Lex van Buuren, local guide with personalized tours in Amsterdam


Stadsgids voor hotelgasten; Nederlandstalige pagina

Guided walk along the canals with Lex and the City in Amsterdam
Picture of Reguliersgracht by local city guide Amsterdam Lex van Buuren | April 2019 | © Lex and the City

1. Private guide with tailor made tours with your hotel as the heart of the experience.

Therefore I’d like to present to you the webpage about my role as a private local tourist guide in the whole of Amsterdam.
Including specialties (USP’s), experience and the rate.

I am a tour guide and inline skate teacher in Amsterdam for people speaking English, French, German or Dutch. Hotels in Amsterdam call me with customers from Europe but also from China or South-America, who would like a private tour with me starting from their hotel.

Moreover I truly like Amsterdam East and have developed several tours in this part of town. (I also teach inline skating in Diemerpark.)
For business travelers staying in hotels in Amsterdam East Lex and the City has developed a 1 hour private guiding service adapted to their specific needs. This is called an Eastern Lexperience.

sportieve privé tours in Amsterdam met Jeu de Boules bij Nel

2. Online storyteller, making the area around your hotel even more appealing to visitors.

My 2nd Amsterdam hotel specialty: making the area around your hotel even more attractive online.
Read more about storytelling, SEO copywriting and social media marketing for hotels in Amsterdam.

Is your hotel based in Amsterdam East? Then I would like to tell you more about
my role as storyteller in East Amsterdam.

(And I’d like to drink a cup of coffee with you and talk things over.)

SEO copywriter and social media marketer Lex van Buuren out of the box style

Have a nice day,

Lex van Buuren
Private city guide & storyteller about the unusual Amsterdam

Founder of Skate-A-Round & Lex and the City | International tourism management degrees in tourism management in France (DESS Tourisme, Bac+5), the UK (post-graduate) and the Netherlands (NHTV-bachelor’).

My aim: “Lexceeding Lexpectations

Contact between the hotel in Amsterdam and local private guide & storyteller Lex and the City.

+31655337726 | [email protected]



Deze pagina voor concierges en marketing mensen van hotels in Amsterdam in het Nederlands


Link to the webpage “Guide Amsterdam Light Festival”:

Guide Amsterdam Light Festival


Visiting hotel receptions and concierges in Amsterdam; presenting Lex and the City storytelling services

City and countryside bike tour Amsterdam with e-Bike starting at your hotel with the Lex and the City guide

We can show your customers a “whole of Amsterdam bike tour”. A day trip.
Showing your hotel guests not only the highlights and hidden gems of the town center, but going to Amsterdam East and North as well. Including a part of the countryside. Like the woman on the e-bike, going into the direction of Durgerdam.
Or a tulip bike tour above Amsterdam.

In the case of a whole day Amsterdam bike group tour an E-bike is practical. We make sure the electric bikes will be delivered in front of your hotel and the Lex and the City guide is the human connection between the hotel, the delivery service, the bike rental and your customer.




Private sporty tour guide in Amsterdam for groups, looking for a different style.

Check out this Insta post about a sporty outing during a bachelorette party in Amsterdam on the footbike.
A lot of fun in front of the Rijksmuseum.


Dit bericht bekijken op Instagram


Footbiking with sportive babes during bachelor party in front of the Rijksmuseum. Nice Lexperience last week :) Have a nice day. #privateguideamsterdam #localguidesamsterdam #amsterdamcityguide #amsterdam #hiddengemsamsterdam #lexandthecity #frenchspeakingguide #iamsterdam #guideprivéfrancophone #guidefrancophone #guidefrancophoneamsterdam

Een bericht gedeeld door Lex van Buuren (@amsterdam_lexplorer) op

All you can bike day tour in Amsterdam for your hotel guests; an example of the out of the box approach of private guide Lex.

Check this Instagram post from Lex and the City private guide about the new “All you can bike day tour” in Amsterdam.

Dit bericht bekijken op Instagram


The “all you can bike tour” is a new concept from Lex and the City. Until now a daytour Amsterdam was always partly outside Amsterdam. But with all the new developments in East and North you can now do a daytour in Amsterdam only. I have made an “all you can bike tour” track of 32K. With loads of hidden gems. Possibly with an eBike #amsterdameast #easterndocklands #exploreamsterdam #privateguidedtours #iamsterdam #tourguideamsterdam #hiddengemsamsterdam #hiddenamsterdam #amsterdamoost #hiddengemsguide #biketoursamsterdam #outofthebox #hiddengem #privateguide #tourbylocals Picture by Vega from Rodats Barcelona.

Een bericht gedeeld door Lex van Buuren (@lexplore_amsterdam) op

Hidden Gem Guide Amsterdam Posts on LinkedIn | a Lexample 

An example of an inspiring walk from a hotel in the town center to an Indonesian restaurant near the Rembrandt square.

This 3,3K walking track for an international group avoids the red light district for 99% and is still attractive. :)


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