Companies often ask me an exchange of backlinks. I think only intelligent link building works, meaning a link which is part of a logical story. (It is called *link earning* by the way.)
I ask myself and others to naturally create their own links with others. By blogging for example. By adding value to others.
2025 will also be the year of the focus on AI apps like Gemini and Chat GPT. Go for their recommendation of that value you add to (potential) customers. :)
Lex, international SEO leisure coach and city storyteller in both Paris and Amsterdam.
Happy New Year from the Skybar in Amsterdam. Wishing you loads of number 1 rankings in search engines and recommendations in AI apps in 2025.
Out of the box SEO coach: an elevator pitch
A SEO coach has the aim to rank your website higher in search engines. I start by analyzing your website. Then I come up with actions both to be done on the website itself and off-site. Out of the box means I partly use unusual methods to reach the goal. (Fair play (so-called “white hat”) in any case.) An example is the constant use of content recycling.
Another example: I work from the conviction that SEO should be(come) part of the unconscious mind of the organisation I work with. Meaning SEO should be embedded in the day to day actions. 100% outsourcing is no option in my point of view. Therefore I am “just” a coach. A third example is the integration of stories (microblogs) into product pages.
Newly acquired SEO certificates help me to stay on the 2025-track.
Introduction from that international leisure SEO consultant
This is my online storyteller paragraph where I tell about my passion, knowledge and experience in the field of online content city marketing in the leisure, sporty, PD and fitness industry. Storytelling improves SEO, even when no keyphrase whatsoever is included. Because people stay on the page as a result of your appealing story, and search engines notice it and reward it accordingly.
The label is called Lexposure.
I am an International SEO specialist in the leisure & MICE industry, helping people and companies with storytelling, coaching and training in case they have some kind of link with Lex and the City’s mission.
I do this next to my passions as an offline storyteller (local tour guide) in the streets of unusual Amsterdam. And location finder and advisor for Paris business group trips.
+145 relevant Lex and the City keyphrases are ranking at number 1, so I am ready to help others with content marketing. (you?)
I feel like a passionate inbound marketer.
Internationale SEO specialist; deze pagina in het Nederlands
From organizer in the world of tourism and sport group events to international SEO specialist and city experience creator in that same industry.
In the last 24,5 years I have developed skate trips, guided hundreds of mainly city tours and sporting outings and organized B2B events in Paris.
Back then, I spent an unusually long time on the marketing communication part.
Specific: E-mail marketing, blogging, international SEO storytelling, social media and taking pictures.
Now I also do the latter for others. And still in the same sector: for local tourist companies and destinations in France, for the Amsterdam hotel industry, for the fitness & PD industry like personal trainers, and for providers of sporty leisure outings. Being that unusual digital city marketeer.
5 target groups and 5 SEO competences in the leisure and MICE industry with Lexposure
Five target groups: who can I help with international SEO?
- French local tourism companies that want (L) exposure on the Dutch-speaking market. (such as a large campsite) Same for German and English language.
- Tourist and recreational companies and organizations in Amsterdam (such as a hotel or café.) Leisure entrepreneurs in Amsterdam East. (Like bars and shops.)
- Providers of sporty outings in the city.
- SEO storytelling for international hotels in Amsterdam. Those that want to achieve more direct sales through better exposure. Being less dependent on the channels. My Amsterdam hotel specialty: making the area around your hotel even more attractive online.
- The market for PD, training and fitness (like personal trainers)
Five core competences of that international SEO specialist in the city:
- SEO Coaching
- On page content creation: product pages, taking pictures, translations from French, English and German, blogs, storytelling and Vlogs. Associative. intuitive style.
- On page content optimization (My best part: international SEO copywriting. Doing well is a combination of knowledge of the subject, feeling with the business and knowledge of both copywriting and SEO.)
- Off-site optimization: off page link earning through good networking with organizations with authority, and then offer content to them. As Google requests.
- Social media content creator. (69 endorsements on LinkedIN.)
These specialities and competences distinguish me from other SEO specialists.
In addition, I advise and coach some entrepreneurs within my network in Amsterdam and companies / freelancers who find me via the search engine, about search marketing.
<<Your brain is better than Google. Internal information and intuition could make you startup already in SEO.>>
Lex
Out of the box international storytelling and SEO coaching in the city
I also often take action photos of groups. Fun for themselves and for the promotion of Lex and the City lexperiences.
SEO storytelling that must convince and seduce. With the help of my associative brain.
I tell both online and offline unusual city stories to groups of people. I do that “out of the box”, fed by my associative brain. And because I am triggered by the combination of persuasion and seduction. I also blog about psychology and personal development.
That international SEO specialist label is called Lexposure.
My (L)experience, my specialties in the field of content are French tourism, leisure, active outings in Amsterdam, the health industry, events and hotel industry in Amsterdam. Also in terms of network, and that can help your organization. In the recruitment of clients and at off-page SEO.
I have laid the foundation for international SEO as an organizer in the leisure sector and in business tourism. For years I have acted with the organization of skate trips at the intersection between active tours, tourism and events. I have also been able to help many customers from business tourism (MICE) with the implementation of their events in Paris.
(For very technical stuff I work together with a tech-specialist.)
Achieved SEO certificates by that international SEO specialist
★ My USP’s ★
– Associative. intuitive style
– Communicating in 4 different languages
– +27,5 years of product management experience in the international leisure & sports industry.
★ How I live my mission ★
I do this by being a sporty, green, local city cruiser.
Contact with the international SEO specialist & rate per hour
Contact about good content within the hotel industry, French destinations and French local companies and the PD & fitness industry.
With Lexposure.
Or app to that unusual international SEO specialist: +31655337726. Or E-mail: [email protected]
Rate per hour: € 77,50 excluding VAT.
Being in SEO, make customers come to you. Give them a special feeling about you, because they have found you. I think that is what SEO is about.