Since 1998

Companies often ask me an exchange of backlinks. I think only intelligent link building works, meaning a link which is part of a logical story. (It is called *link earning* by the way.)

Lex, international SEO leisure consultant in the unusual Amsterdam

Out of the box SEO coach: an elevator pitch

Zicht op het IJ bij het BIM-huisin Amsterdam vanaf de fiets.
International SEO specialist, working from Amsterdam.

A SEO coach has the aim to rank your website higher in search engines. I start by analyzing your website. Then I come up with actions both to be done on the website itself and off-site. Out of the box means I partly use unusual methods to reach the goal. (Fair play (so-called “white hat”) in any case.)

An example: I work from the conviction that SEO should be(come) part of the unconscious mind of the organisation I work with. Meaning SEO should be embedded in the day to day actions. 100% outsourcing is no option in my point of view. Therefore I am “just” a coach.
Newly acquired SEO certificates help me to stay on the 2023-track.

Introduction from the international leisure SEO consultant

p-Oostcard from private local guide of Amsterdam-East Lex and the City - Eastern Lexperiences
Lex and the City “p-Oosting” from Amsterdam East. This stamp is part of our graphical design.

This is my online storyteller paragraph where I tell about my passion, knowledge and experience in the field of online content city marketing in the leisure, sporty, PD and fitness industry. Storytelling improves SEO, even when no keyphrase whatsoever is included. Because people stay on the page as a result of your appealing story, and search engines notice it and reward it accordingly.
The label is called Lexposure.

I am an International SEO specialist in the leisure & MICE industry, helping people and companies with storytelling, coaching and training in case they have some kind of link with Lex and the City’s mission.

I do this next to my passion as an offline storyteller (local tour guide) in the streets of unusual Amsterdam.

+145 relevant Lex and the City keyphrases are ranking at number 1, so I am ready to help others with content marketing. (you?)

I feel like a passionate inbound marketer.


Internationale SEO specialist; deze pagina in het Nederlands

From organizer in the world of tourism and sport group events to international SEO specialist and local guide in that same industry.

SEO storyteller with it's own postcards, this about rollerskating inj Paris. :)
One of our postcards of Lex and the City’s skate brand.

In the last 24,5 years I have developed skate trips, guided hundreds of mainly city tours and sporting outings and organized B2B events in Paris.
Back then, I spent an unusually long time on the marketing communication part.

Specific: E-mail marketing, blogging, international SEO copywriting, social media and taking pictures.
Now I also do the latter for others. And still in the same sector: for local tourist companies and destinations in France, for the Amsterdam hotel industry, for the fitness & PD industry like personal trainers, and for providers of sporty leisure outings.




5 target groups and 5 SEO competences in the leisure and MICE industry with Lexposure

International SEO specialist with Lexposure; guess what? Lex and the City ;)
International SEO specialist would like to have a customer in the Aquitaine region.

Five target groups: who can I help with international SEO?


Five core competences of that international SEO specialist in the city:

Tailor-made private tours with the private guide Lex and the City | SEO storyteller | skate lessons | Lextraordinary Lexperiences

These specialities and competences distinguish me from other SEO specialists.
In addition, I advise and coach some entrepreneurs within my network in Amsterdam and companies / freelancers who find me via the search engine, about search marketing.


<<Your brain is better than Google. Internal information and intuition could make you startup already in SEO.>>

Out of the box international copy-writing and SEO coaching in the city

I also often take action photos of groups. Fun for themselves and for the promotion of Lex and the City lexperiences.
SEO storytelling that must convince and seduce. With the help of my associative brain.

I tell both online and offline unusual city stories to groups of people. I do that “out of the box”, fed by my associative brain. And because I am triggered by the combination of persuasion and seduction. I also blog about psychology and personal development.
That international SEO specialist  label is called Lexposure.


My (L)experience, my specialties in the field of content are French tourism, leisure, active outings in Amsterdam, the health industry, events and hotel industry in Amsterdam. Also in terms of network, and that can help your organization. In the recruitment of clients and at off-page SEO.

I have laid the foundation for international SEO as an organizer in the leisure sector and in business tourism. For years I have acted with the organization of skate trips at the intersection between active tours, tourism and events. I have also been able to help many customers from business tourism (MICE) with the implementation of their events in Paris.

(For very technical stuff I work together with a tech-specialist.)


Achieved SEO certificates by that international SEO specialist

SEO writer Lex van Buuren is in het bezit van het certificaat online marketing van Google

Lex van Buuren successfully completed the Technical SEO: Crawlability and indexability course!Lex van Buuren successfully completed the SEO copywriting course!Lex van Buuren successfully completed the International SEO course!Lex van Buuren successfully completed the Understanding structured data course!



Contact with the international SEO specialist & rate per hour

International SEO specialist Lex van Buuren - "Lexposure in the City"
Contact about good content within the hotel industry, French destinations and French local companies and the PD & fitness industry.
With Lexposure.

Or app to that unusual international SEO specialist: +31655337726. Or E-mail: [email protected]

Rate per hour: € 77,50 excluding VAT.

Being in SEO, make customers come to you. Give them a special feeling about you, because they have found you. I think that is what SEO is about. 

Other Lex and the City services in English

Unusual experiences in Amsterdam: urban, private & active tours | skate teacher | green courier | SEO coach

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