Companies often ask me an exchange of backlinks. I think only intelligent link building works, meaning a link which is part of a logical story.

Lex, content creator

Lex and the City “p-Oosting” from Amsterdam East. This stamp is part of our graphical design.

This is my online storytelling page where I tell about my passion, knowledge and experience in the field of online content city marketing in the leisure industry in Amsterdam and Paris.

The label is called Lexposure.

I help people and companies with SEO coaching & copywriting and social media creation the moment they have a link with my (company’s) mission .

I do this next to my passion as a storyteller (tour guide)  in the streets of Amsterdam.

50+ relevant keyphrases Lex and the City is ranking at number 1.



Online Content City Marketeer; deze pagina in het Nederlands

From organizer in the world of tourism and sport group events to digital marketer, local guide and blogger in the same industry 

One of our postcards of Lex and the City’s skate brand.

In the last 20 years I have developed skate trips, guided hundreds of tours and sporting outings and organized B2B events in Paris.
Back then, I spent an unusually long time on the marketing communication part. On inbound content marketing.

Specific: E-mail marketing, blogging, SEO content marketing, social media and taking pictures.
Now I also do the latter for others. And still in the same sector: for local tourist companies and destinations in France, for the Amsterdam hotel industry and for providers of sporting outings.

Online Content city marketing with Lexposure: 5 target groups and 5 competences

5 target groups:

5 core competences:

These specialties and competences distinguish me from other online content marketers.
In addition, I advise and coach some entrepreneurs within my network in Amsterdam and companies / freelancers who find me via the search engine, about search marketing.
This is also the end of the elevator pitch in my role as online content city marketer.

Out of the box SEO copywriting, social media marketing and SEO coaching in the city

I also often take action photos of groups. Fun for themselves and for the promotion. :)
Online Content City Marketing that must convince and seduce. With the help of my associative brain.

I tell both online and offline tourist and sporting stories to groups of people. I do that “out of the box”, fed by my associative brain. And because I am triggered by the combination of persuasion and seduction. I also blog about psychology and personal development. The online content marketing label is called Lexposure.

My (L)experience, My specialties in the field of content are French tourism, leisure, sporting outings, events and hotel industry in Amsterdam. Also in terms of network, and that can help your organization. In the recruitment of clients and at offpage SEO.

I have laid the foundation for online content marketing as an organizer in the leisure sector and in business tourism. For years I have acted with the organization of skate trips at the intersection between sporting outings, tourism and events. I have also been able to help many customers from business tourism (MICE) with the implementation of their events in Paris.

Who can I help with online content marketing?

– Content for the international travel industry, eco tourism and for the market of sporting outings.

– SEO copywriting and translations for the French tourist B2B market and also in other countries such as Germany.

Amsterdam hotels that want to achieve more direct sales through better (l) exposure. Less dependence on the channels. More substantive information about SEO copywriting by Lex and the City Lexposure. My AMS hotel specialty: making the area around your hotel even more attractive online.

Leisure entrepreneurs in Amsterdam East. (Like bars and shops.)

– SEO Coaching for freelancers.


Contact with online content city marketer Lex van Buuren

Storyteller on the streets of Amsterdam as well.

Contact about good content within the hotel industry, French destinations and French local companies and sporting outings.
With Lexposure.

Or app to +31655337726. Or E-mail:

Other Lex and the City services in English.

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